He Wrote Back: Brad: You're welcome. Karen is welcome, and please direct your prayers to the Man upstairs. We all work for Him. I'm just trying to follow his orders (Proverbs 3:27).
I'm a Little Rusty. But of all the books of the Old Testament, I've always liked Proverbs with its many timeless truths, common sense and inspired wisdom. As I wrote that to our attorney, I added that while 'You've previously caused me to jump for joy or walk confidently having the benefit of your generosity and wise counsel, You've never brought me to tears. I am humbled.'
I Give Thanks. At our peak on the radio at Fabulous 570/690 here in Los Angeles, we had over 300,000 weekly listeners (exclusive of Lakers' listenership). So I know there is an audience for this music. On the AM stations, the average age of our audience was high ... making it difficult for the station to garner much advertising business based on 25-54 ratings, one of the most sought after demographics for advertisers. On the Internet, our average age is under 50. BUT we don't have 300,000 listeners here in L.A. or across the country and around the world. We will. We must.
I honestly believe it will happen. It will happen because of our listeners. Sartain's Menu (http://sartainsmenu.com) a specialty sauce company in Petaluma, CA, sends our Listener Invitation Cards out with every order they ship. Dacook's Eatery in Lacey, NJ, encourages their diners to tune in to MartiniInTheMorning.com. Playne Jane Boutique in North Miami, FL passes out Listener Invitation Cards, as does the UPS Store in Corvallis, OR, and my wife's antique store, Bungalow Antiques, Design and Salvage in Agoura Hills, CA. It will happen because Louise Marie Del Santo in Cranston, RI, posts notes to her THOUSANDS of Facebook Friends every day, encouraging them to tune in. It will happen because Rita Weisburg in Montpelier, VT, rubs shoulders with Vermont Governor Jim Douglas and needles him to play MartiniInTheMorning.com in the lobby of the state capitol. It will happen because of our dozens of unintentional volunteers, from Mother Miriam Garfield, whose career has placed her as executive assistant to a who's who of American business and show business; and because of Heidi the Merchandise Queen, who embroiders every MartiniInTheMorning.com logo-wear item with loving care in the living room of her small one bedroom apartment in Granada Hills, CA; it will happen because of bookkeeper Shaneh Woods in Xenia, Oh, web and graphics guy extraordinaire John Chinn; our IT Guru Jeff in El Cajon, CA, our engineer/in-house bartender Al The Engineer Taddeo who keeps us on the air. It will happen because of our weekend presenters, Harry Young, John Van Camp, Rod West, Janie Oliver and Kitty Collins, who have over 100 years of on air experience between them. It will happen because of William Graham in South Jersey who wants to make sure we're state of the art when it comes to the computer hardware and software that keeps us on the air. And they are all "Unintentional Volunteers." I say unintentional because most of these positions, including the several I fill, SHOULD be paid positions. It's also about Tom and Lauren Bornt, he's a school administrator and she's a teacher, who volunteer to do whatever needs to be done around the station; bringing me Starbucks, loading new music in our library, and keeping the bar stocked. It's about Blaine Sutliff in Burbank, CA, who comes to our weekly lunches at Lucy's 51 in Toluca Lake, CA ... the proof of concept for our desire to do live lunch and Happy Hour broadcasts from sponsor restaurants wherever we have listeners. Blaine, through his business Autoskill, Inc, also sponsors our Team Martini in the Susan G. Komen Race for the Cure. Blaine has personal motivation for supporting us in our battle against breast cancer. But his love for the music is clear, and his support goes much farther, making it possible for me to take our "Unintentional Volunteers" to a nice lunch this past Christmas. Thanks to Blaine, I was able to say Thank You.
All of these folks come together and play a key role in keeping the music they love on the radio. For Shaneh in Ohio, it's Jonny Blu and 21 year old singer/actress Renee Olstead. For Heidi The Merchandise Queen, it's about returning Steve Lawrence to the airwaves. Everyone has their favorite, but at the end of the day, it's all about the music ... and the audience. From Los Angeles where we started, to Las Cruces, NM where LaDawn Morgan listens; from New York, NY where Michelle Lisanti swoons everytime we play a Steve Tyrell song to Quiervechain, Nord, France, where Patrick Kolbacki listens for Michael Buble Double Plays; from Kragujevac, Serbia where recent university graduate and new school teacher Yasmina Blagojevic has a shrine to Dean Martin and contributes Dino songs missing from our library to Wichita, KS where Lora Webber listens to MartiniInTheMorning.com and has the odd singer, like Tony DeSare, stop by and perform in her living room in exchange for a home cooked breakfast.
They Love This Music. We love this music. And with the strong support of a small group of Unintentional Volunteers and investors, all of whom started out as listeners; we will succeed. If YOU love this music, please, click here to join our campaign to Keep the Music Playing on MartiniInTheMorning.com!